SEO report of retailinstitute.dk

Retail Institute Scandinavia – konsulent- og videnshus med ...

retailinstitute.dk/

Retail Institute Scandinavia er et konsulent- og videnshus med fokus på detailhandel og forbrugeradfærd. Vi hjælper vores kunder til vækst gennem viden ...


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : retailinstitute.dk/

Character length : 19

Title
Retail Institute Scandinavia – konsulent- og videnshus med ekspertise i detailhandel og forbrugere
Description
Retail Institute Scandinavia er et konsulent- og videnshus med fokus på detailhandel og forbrugeradfærd. Vi hjælper vores kunder til vækst gennem viden, indsigt og erfaring. Vi tilbyder en bred vifte af ydelser, herunder medlemsskab, konsulentopgaver, workshops, brancheanalyser, foredrag, branchehåndbøger, trendpublikationer, skribetarbejde og tekstproduktion, retail doctor
Keywords (meta keywords)
detailhandel , forbrugeradfærd, konsulentopgaver, workshops, brancheanalyser, foredrag, branchehåndbøger, trendpublikationer, skribetarbejde, tekstproduktion, retail doctor

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

title: Retail Institute Scandinavia

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://retailinstitute.dk/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

Linkedin17

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”da”.
Title
Retail Institute Scandinavia – konsulent- og videnshus med ekspertise i detailhandel og forbrugere

Character length : 98

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 11%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
0500112
Heading structure in the source code
  • <H6> RETAILER
  • <H6> DAGLIGVARELEVERANDØR
  • <H2> Kæder i danskdetailhandel 2017er udkommet
  • <H2> Indsigt i øjenhøjde og inspiration til handling
  • <H2> Customer Journey Mapping
  • <H2> Retail Innovations
  • <H5> DET SKER
  • <H5> FOREDRAG
  • <H5> BØGER
  • <H5> CUSTOMER JOURNEY MAPPING
  • <H5> ANALYSER
  • <H5> OM OS
  • <H2> NYT PÅ BLOGGEN
  • <H5> Genbrugsbegejstringen vil ingen ende tage
  • <H5> Butikken rykker helt tæt på med stemmestyringsteknologi
  • <H5> NEJ, NEJ og atter NEJ – Har dansk detailhandel stået helt stille de sidste 10 år?
  • <H5> Seneste indlæg
  • <H5> Udvalgte bøger
Word cloud
  • vores12
  • retail11
  • bøger11
  • indsigt8
  • foredrag8
  • wimmer7
  • læs7
  • både6
  • inspiration6
  • generation6
  • dorte6
  • institute6
  • retailer5
  • dagligvareleverandør5
  • indlæg5
  • scandinavia5
  • helt5
  • journey4
  • customer4
  • masse4
  • viden4
  • a/s4
  • and4
  • får4
  • fået4
  • super3
  • development3
  • analyser3
  • workshoppen3
  • adfærd3
  • arbejde3
  • fik3
  • sker3
  • præsenterede3
  • kæder3
  • overblik3
  • shopper2
  • butikken2
  • rykker2
  • grad2
  • stigende2
  • igennem2
  • væsentlige2
  • marketing2
  • tæt2
  • samt2
  • the2
  • derfor2
  • relevant2
  • both2
  • brugt2
  • stemmestyringsteknologi2
  • inspirerende2
  • øjenåbner2
  • from2
  • holdt2
  • internationale2
  • foredraget2
  • forskellige2
  • medlem2
Keyword matrix
wordtitledescriptionsheading
vores
retail
bøger
indsigt
foredrag
wimmer
Two Word cloud
  • institute scandinavia4
  • retailer dagligvareleverandør4
  • retail institute4
  • bestil bøger2
  • bøger oversigt2
  • ende tage2
Three Word cloud
  • retail institute scandinavia3
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 2.3 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
127
Number of source domains
6
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • https://fonts.googleapis.com/css?family=Raleway:100,200,300,400,500,6...

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • https://retailinstitute.dk/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • https://retailinstitute.dk/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • https://retailinstitute.dk/wp-content/plugins/retail_plugin/js/jquery-ui.min.js?ver=4.7.5
  • https://retailinstitute.dk/wp-content/plugins/retail_plugin/js/jquery.multiselect.min.js?ver=4.7.5
  • https://retailinstitute.dk/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • https://retailinstitute.dk/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.7
  • https://retailinstitute.dk/wp-includes/js/underscore.min.js?ver=1.8.3
  • https://retailinstitute.dk/wp-content/plugins/hustle/assets/js/front.min.js?ver=1.1
  • https://retailinstitute.dk/wp-content/plugins/social-warfare/js/script.min.js?ver=2.2.3
  • https://retailinstitute.dk/wp-content/themes/bridge/js/qode-like.min.js?ver=4.7.5
  • https://retailinstitute.dk/wp-content/themes/bridge/js/plugins.js?ver=4.7.5
  • https://retailinstitute.dk/wp-content/themes/bridge/js/jquery.carouFredSel-6.2.1.min.js?ver=4.7.5
  • https://retailinstitute.dk/wp-content/themes/bridge/js/lemmon-slider.min.js?ver=4.7.5
  • https://retailinstitute.dk/wp-content/themes/bridge/js/jquery.fullPage.min.js?ver=4.7.5
  • https://retailinstitute.dk/wp-content/themes/bridge/js/jquery.mousewheel.min.js?ver=4.7.5
  • https://retailinstitute.dk/wp-content/themes/bridge/js/jquery.touchSwipe.min.js?ver=4.7.5
  • https://retailinstitute.dk/wp-content/plugins/js_composer/assets/lib/bower/isotope/dist/isotope.pkgd.min.js?ver=5.0.1
  • https://retailinstitute.dk/wp-content/themes/bridge/js/jquery.stretch.js?ver=4.7.5
  • https://retailinstitute.dk/wp-content/themes/bridge/js/default_dynamic.js?ver=1494618809
  • https://retailinstitute.dk/wp-content/themes/bridge/js/default.min.js?ver=4.7.5
  • https://retailinstitute.dk/wp-content/themes/bridge/js/custom_js.js?ver=1494618809
  • https://retailinstitute.dk/wp-includes/js/comment-reply.min.js?ver=4.7.5
  • https://retailinstitute.dk/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=5.0.1
  • https://retailinstitute.dk/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
1.28MB
Javascript minifying
You can save 9.9KB (29% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • https://retailinstitute.dk/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.7
  • https://retailinstitute.dk/wp-content/plugins/cf7-conditional-fields/style.css?ver=1.3.2
  • https://retailinstitute.dk/wp-content/plugins/ppress/assets/css/flat-ui/bs/css/bs.css?ver=4.7.5
  • https://retailinstitute.dk/wp-content/plugins/ppress/assets/css/flat-ui/css/flat-ui.css?ver=4.7.5
  • https://retailinstitute.dk/wp-content/plugins/ppress/assets/css/ppcore.css?ver=4.7.5
  • https://retailinstitute.dk/wp-content/plugins/social-warfare/css/style.min.css?ver=2.2.3
  • https://retailinstitute.dk/wp-content/themes/bridge/style.css?ver=4.7.5
  • https://retailinstitute.dk/wp-content/themes/bridge/css/font-awesome/css/font-awesome.min.css?ver=4.7.5
  • https://retailinstitute.dk/wp-content/themes/bridge/css/elegant-icons/style.min.css?ver=4.7.5
  • https://retailinstitute.dk/wp-content/themes/bridge/css/linea-icons/style.css?ver=4.7.5
  • https://retailinstitute.dk/wp-content/themes/bridge/css/stylesheet.min.css?ver=4.7.5
  • https://retailinstitute.dk/wp-content/themes/bridge/css/print.css?ver=4.7.5
  • https://retailinstitute.dk/wp-content/themes/bridge/css/style_dynamic.css?ver=1494618809
  • https://retailinstitute.dk/wp-content/themes/bridge/css/responsive.min.css?ver=4.7.5
  • https://retailinstitute.dk/wp-content/themes/bridge/css/style_dynamic_responsive.css?ver=1494618809
  • https://retailinstitute.dk/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=5.0.1
  • https://retailinstitute.dk/wp-content/themes/bridge/css/custom_css.css?ver=1494618809
  • https://retailinstitute.dk/wp-content/themes/bridge-child/style.css?ver=4.7.5
  • https://retailinstitute.dk/wp-includes/css/dashicons.min.css?ver=4.7.5
  • https://retailinstitute.dk/wp-content/plugins/hustle/assets/css/front.css?ver=2.0.2
File size of all css files combined
1.57MB
CSS minifying
You can save 36.3KB (42% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
94.90KB
Gzip compression
Error! By using Gzip you can save 506.2KB (86% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
30
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://retailinstitute.dk/wp-content/themes/bridge/style.cssExpiry time is not specified
https://retailinstitute.dk/wp-content/uploads/Baggrund_WRC1.pngExpiry time is not specified
https://retailinstitute.dk/.. /Copenhagen_Airports_Logo.pngExpiry time is not specified
https://retailinstitute.dk/wp-content/uploads/Image-1.jpgExpiry time is not specified
https://retailinstitute.dk/wp-content/uploads/Medlemskab.pngExpiry time is not specified
https://retailinstitute.dk/.. /Mini-Migros-3-002-NY.jpgExpiry time is not specified
https://retailinstitute.dk/.. /ebeltoftgroup-footerlogo.pngExpiry time is not specified
https://retailinstitute.dk/wp-content/uploads/fico1-lille-2.jpgExpiry time is not specified
https://retailinstitute.dk/.. /illum_logo-e1518073547621.pngExpiry time is not specified
https://retailinstitute.dk/wp-content/uploads/infomails.pngExpiry time is not specified
https://retailinstitute.dk/wp-content/uploads/logo-babysam.pngExpiry time is not specified
https://retailinstitute.dk/.. /retail-institute-footerlogo.pngExpiry time is not specified
https://retailinstitute.dk/.. /retail-institute-logo.pngExpiry time is not specified
https://retailinstitute.dk/.. /retail-institute-logo_light.pngExpiry time is not specified
https://retailinstitute.dk/.. /slide_refresh-retail.jpgExpiry time is not specified
https://retailinstitute.dk/.. /slide_retail-inno-2018.jpgExpiry time is not specified
https://retailinstitute.dk/.. /testimonial_afa-jcdecaux_small.pngExpiry time is not specified
https://retailinstitute.dk/.. /testimonial_arla_small.pngExpiry time is not specified
https://retailinstitute.dk/.. /testimonial_ballerup_small.pngExpiry time is not specified
https://retailinstitute.dk/.. /testimonial_cbp_small.pngExpiry time is not specified
https://retailinstitute.dk/.. /testimonial_danske-spil_small.pngExpiry time is not specified
https://retailinstitute.dk/.. /testimonial_mars_small.pngExpiry time is not specified
https://retailinstitute.dk/.. /testimonial_nf_small-002.pngExpiry time is not specified
https://retailinstitute.dk/.. /testimonial_ok-plus_small.pngExpiry time is not specified
https://retailinstitute.dk/.. /testimonial_pomp-de-lux_small.pngExpiry time is not specified
https://retailinstitute.dk/.. /testimonial_securitas_small.pngExpiry time is not specified
https://retailinstitute.dk/.. /testimonial_teller_small.pngExpiry time is not specified
https://ssl.google-analytics.com/ga.js2 hours

 Speed test – Images

File size of all images combined
2.77MB
Image optimisation
You can save 226.4KB (43% compression) by optimising the images below:

 Links

We found a total of 55 different links.
Internal links: 51
External links: 4

External links:

Internal links:

 Website security

IP
213.136.73.85
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

 Sites on same ip

retailinstitute.dk

retailinstitute.dk

saturnfireworks.dk

saturnfireworks.dk

 Icons

Favicon
Good! The website uses favicon.

 Typos

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